The Substance of Sport
Translating the enduring legacy of world most influential sports personalities into timeless visual narratives.
Ronaldo R9 for Nike
Eden Hazard for Nike
Ian Wright
Ian Wright
Alex Oxlade-Chamberlain.
Marcus Rashford for Nike
Neymar for Nike
Leigh Halfpenny - WRU X Under Armour
Leigh Halfpenny - WRU X Under Armour
Luol Deng
Drew Walker- Team GB Basketball Captain
Spurs Home Training Kit 2023
Free Your Style.... Film and photography campaign for Tottenham Hotspur. Commissioned by MATTA.
Credit: Duncan Nicholls
Photographers
Duncan Nicholls
PhotographerSpecialist in Sports, Environmental and Wellness photography + video.
After working in investment banking for 6 years, Duncan pivoted into photography and video in 2007. Building a career marked by calm authority and emotionally rich campaigns.
Working with talent including:
Ronaldo (R9), Hugh Jackman, Denise Lewis, Stephen Fry, Son Heung-min, Siobhán McSweeney, Dina-Asher Smith, Marcus Rashford, Eni Aluko, Neymar, Theo James, Tony Robinson, Khalil Mack, Sam Kerr, Thibaut Courtois, Alun Wyn Jones, Leigh Halfpenny, George North, Joe Root, Ben Stokes, Shane Warne and Marianne Vos.
And now through a red-pill awakening (and education) on sustainability, through fatherhood and personal losses, I've expanded what success means and who it’s for.
Now, my lens is wider. I help purpose driven brands, and leaders align story, energy and strategy - so they can find fulfilment in their work and shape a new thriving world.
Photography + Video, Creative Director, Fourth Chamber ProjectsJordan Anthony Magtoto
Specialist in Portraiture, Combat Sports, and Reportage photography + video.
Jordan operates where sharp commercial logic meets raw visual narrative. Drawing on fifteen years in business and strategy, he advises brands on storytelling, marketing, and positioning. He brings a rare tactical precision and dynamic energy to both the boardroom and the set.
His portfolio spans global giants, high-performance labels, and independent disruptors, including: Nike, IM8, Maria Sharapova (for Hästens), Thrudark, One FC, Roger Gracie Academy (RGA HQ), Bobby Rich, C4 Energy, Fight Aesthetic, and Gentle Art Apparel. His private commissions also include discreet work for notable figures across international film and elite sport.
For Jordan, a compelling narrative requires more than just an aesthetic eye. It demands an understanding of culture, intent, and market momentum.
As the founder of Fourth Chamber Projects, he collaborates with forward-thinking leaders and purpose-driven brands to align strategy with authentic storytelling. They navigate a shifting global landscape to build a lasting legacy.